AkruWell
Privacy Policy
Last updated: March 2026
AkruWell is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights regarding your personal information. Your data belongs to you — we use it solely to help you reach your fitness goals.
Data We Collect
AkruWell collects data you provide directly to deliver a personalized fitness experience:
- Account information (email, username, password)
- Profile details (age, weight, height, fitness goals, experience level)
- Workout logs (exercises, sets, reps, weights, duration, RPE)
- Cardio sessions (type, distance, heart rate, intervals)
- Nutrition entries (meals, macros, calories, water intake, recipes)
- Body measurements and progress photos
- AI Coach conversations, voice recordings, and photo submissions
- Custom exercises and saved foods
- Training blocks, goals, and priority profiles
- Fatigue and recovery check-in responses
Apple Health Integration
With your explicit permission, AkruWell can read and write data to Apple Health (HealthKit):
- Steps, active calories, and basal energy burned
- Heart rate, resting heart rate, and walking heart rate average
- Sleep duration, quality, and stage breakdown
- VO2 max (cardio fitness level)
- Blood oxygen (SpO2) and respiratory rate
- Blood glucose readings
- Mood and State of Mind entries
- Menstrual cycle tracking data
- Exercise minutes, stand hours, and flights climbed
- Workouts recorded on Apple Watch
- Body measurements (weight, body fat %)
- Nutrition and water intake
All HealthKit data sharing is optional and individually togglable. We never sell, share, or monetize your HealthKit data. It is used solely within the app to provide personalized coaching, generate Daily Insights, and display your health metrics.
Daily Insights & Cross-Data Analysis
AkruWell generates AI-powered Daily Insights by analyzing your combined fitness data, including HealthKit metrics, nutrition, workouts, recovery check-ins, mood, and goals. These insights:
- Synthesize data from multiple sources to surface personalized, actionable observations
- Reference your specific numbers, trends, and progress patterns
- May include cycle-aware insights when menstrual data is available
- Can correlate blood glucose readings with food entries when both are available
Insights are generated on-demand and cached locally. The underlying data is sent to AI providers only for the purpose of generating your insights and is not stored by AI providers.
How We Use Your Data
Your data is used exclusively to power AkruWell features for you:
- Personalize workout programming and training recommendations
- Generate nutrition guidance and macro tracking
- Power the AI Coach with your fitness context (workout history, goals, measurements, nutrition, HealthKit metrics) to provide evidence-based coaching
- Generate Daily Insights by cross-analyzing your health, nutrition, and fitness data
- Analyze progress photos for AI-powered visual feedback
- Display health metrics from Apple Health on your dashboard
- Enable social features (friend connections, shared workouts) that you opt into
- Contribute anonymized food entries to the community food database to improve food search for all users
- Sync data across your devices via cloud backup
Your data is never sold, rented, or shared with advertisers or data brokers. Period.
AI-Powered Features
AkruWell uses AI services (Anthropic, Google) to power coaching features. When you use the AI Coach, food analysis, Daily Insights, voice input, or photo feedback:
- Relevant fitness data is sent to AI providers to generate personalized responses
- Progress photos are processed for visual analysis only when you choose to share them
- Voice recordings are transcribed using AI speech-to-text and are not stored by AI providers after processing
- Text-to-speech is used to read coach responses aloud when you enable audio playback
- AI conversations are stored locally and in your cloud backup
- AI providers process data per their own privacy policies and do not use your data for model training
The AI Coach includes citations from recognized fitness authorities (ACSM, NSCA, ISSN) and always displays health disclaimers. AI coaching is not a substitute for professional medical advice.
Camera & Barcode Scanning
AkruWell requests camera access for the following purposes:
- Scanning food barcodes to look up nutritional information via Open Food Facts
- Taking photos of food for AI-powered nutritional analysis
- Capturing progress photos for your photo album and AI visual feedback
Camera access is always requested through your device's permission system and can be revoked at any time. Barcode data is sent only to Open Food Facts for product lookup. Photos shared with the AI Coach are sent to AI providers for analysis and are not retained by them.
Siri Shortcuts
AkruWell supports Apple Siri Shortcuts for hands-free interaction. When you install a Siri Shortcut:
- An authentication token is embedded in the shortcut to securely identify your account
- Voice commands are processed by Siri on your device and relayed to AkruWell's server
- Shortcut data stays within the Apple Shortcuts ecosystem and your AkruWell account
You can remove installed shortcuts at any time through the Apple Shortcuts app.
Community Food Database
When you log food entries, anonymized nutritional data (food name, macros, calories, serving size) may be contributed to a shared community food database. This helps all users find foods more quickly and accurately.
- No personal information (username, email, account ID) is attached to community food entries
- Only the food name and nutritional values are shared
- Community food data improves search results for all users
Third-Party Services
We integrate with the following third-party services:
- Anthropic (Claude) for AI coaching conversations, daily insights, and food verification
- Google (Gemini) for speech-to-text transcription, text-to-speech audio, photo analysis, and food image recognition
- Open Food Facts for food and barcode database lookups
- Apple HealthKit for health data integration (iOS only)
- Apple Siri Shortcuts for voice command integration (iOS only)
We do not sell your personal data to any third party. Third-party services only receive the minimum data necessary to provide their specific function.
Data Storage & Security
Your data is stored in two places:
- Locally on your device using encrypted storage
- On our secure servers (PostgreSQL) as a cloud backup
Cloud sync happens automatically to keep your data safe and accessible across devices. All data transmission uses HTTPS encryption. Server access is restricted to authenticated users only.
Account Deletion & Data Removal
When you delete your account:
- All your data is permanently removed from our servers
- This includes workouts, nutrition logs, measurements, photos, AI chat history, cloud backups, and all other personal data
- Data deletion is immediate and irreversible
- Local data on your device is also cleared
You can also log out at any time, which clears all local app data from your device.
Your Rights
You have the right to:
- Access all data we store about you
- Export your data from the Profile screen
- Correct inaccurate information
- Delete your account and all associated data at any time
- Withdraw consent for HealthKit, camera, microphone, or AI features at any time
- Choose which Apple Health data categories to share
- Remove Siri Shortcuts at any time
Children's Privacy
AkruWell is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at support@akruwell.com.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes through the app. Your continued use of AkruWell after changes take effect constitutes acceptance of the updated policy.
Contact Us
If you have questions about this privacy policy or how your data is handled, contact us at support@akruwell.com.